Meeting Prep for Cramer

-Simple and elegant presentation; inspiring, informative (Dan)

Vision of the themes addressed in the video: (DAN)
-Pride (in the tradition), power (academic and athletic institution), progress (BC's impact in the changing the world

Thinking about 6 two minute segments. (DAN)


What has been the audience for this video? Demographics? (Sean)

What sections have worked the best, what hasn't worked as well(what would you like us to avoid)? (Matt)

Do you think an anchored show or narrated show work best? (DAN)

What do you want to achieve with the video? (Mallika)

Do you have any ideas for the video? (Olivia)

What's critical for this years? What do alumni want to know about BC? (Olivia)

Politics and BC segment? Time permitting (Matt P.)

What are our deadlines? (Matt M.)

How are you guys going to help us in the end of the process? (Matt M.)

People at our meeting

Clients:
John Feudo (will send surrogate_
Tom Martin

Production Contact:
Jim Ferguson
Vince Higgins (On a job)

In Class Brainstorming: Week 2

An overall focus:

"A tradition of change."

Two Things we need to do: Sports and Fr. Leahy

Recession at BC
-What are we doing
-Scholarships for students/Keeping staff and faculty in house
-Dining Halls

Obama/Convocation
-Change message; drop the silly stuff; unite
-Sustainability issues an example

Career Center and finding jobs
-Spark Lunch-Alumni helping students find jobs/network

Sports
-New Coach
-UNC B Ball game
-Major sports, major wins, and an in depth look at an unique sport
-Point system for "loyalty"

Fulton Debate Team

GLC
-Tolerance

Student Media
-Their voices being heard; NYK, WZBC
-Baldwin Awards

ITS Capabilities
-Wired campus

Student Achievement Montage

Research Grants
-HPV

The Visitor
-Best Actor nominated in Oscars
-Directed by Tom McCarthy

Comedy Groups

Jesuit Life
-Lunch with Jesuits

PULSE

Burns Library for good B-Roll

McMullen Museum

ROTC
-Joe Migliccio

Diversity of BC
-Campus Experts

Seth Jacobs

New Bookstore

An anchored show or not?

An Achievement Montage?

I was thinking we could do a package/segment that would overview some of the many accomplishments by BC students. We don't need to go in depth on any particular one, and I think it should definitely be given a more earnest tone unlike the cursory tone that was given in previous editions of the newsletter.

Ideas #2

Sustainability is definitely an issue we should look at. We have a new director, BC's farmer's market, our campaign to reuse and recycle more than any other college in the area, and also take these practices with us beyond BC.

Theme of service and change - Teach for America, Jesuit Volunteers

Barack Obama and John McCain at BC - Politics at BC and the work by students on the campaigns.

Economic crisis and students moving into non profit work?

Ideas #1

Spotlight ROTC - Look at how BC is preparing students to training students to serve the country and how the schooling here is influencing them for the outside world they're entering.

Ecopledge/Sustainability - BC and how it is encouraging students to take energy innovation into their own hands.

Week 1: Setting the highest goal

After class today, I feel very excited about creating the BC Alumni Newsletter. I agree with Professor Stanwood that this class has a very wide ranging "tabula rasa." I'm not familiar with all of the experiences of my classmates yet, but I felt by the critical eye we all had for the previous newsletters, we all will bring a wealth of experience to the table.

With that said, I do think we need to watch out for the negative traits of perfectionism. I don't disagree that a strong attention to detail that will make our product shine, however at the same time, I think it will be crucial that the team stays positive. Creating a video that will be concise and illustrate "all" of the shining aspects of BC is surely a Herculean task. Although we were very critical of the previous videos, I do think those classes gave a superb effort. Clearly, they all had a method to their madness, and I think we will have to stay positive throughout this whole endeavor.

Positivity, persistence, attention to detail, and the determination to put our best foot forward will be the foundation we need to "wow" our clients at Cramer.